Take a look at Angela Hill’s article on a relatively “new” haunted location — Spun Sugar in Berkeley, CA. http://www.mercurynews.com/bay-area-living/ci_19945402
While the presence of the ghost isn’t that new (but also not that old — only for a few years), awareness of the shop as a haunted place is new.
By great coincidence, Food Network Magazine’s current (February, 2012) issue also mentions Spun Sugar as the place to buy chocolate supplies. It’s where I’ve been going to get mine — even before I learned it had an extra presence.